If you ask us, purpose is the most effective tool in business. Purpose isn’t something you can touch but it’s the foundations for businesses who want to be a force for good. Here are a number of ways purpose can be communicated internally:
For years marketeers have pushed us to buy the shiny next new thing, and it’s this mindset that’s helped to accelerate the breakdown of our climate. Overconsumption sucks. And you know what, sometimes marketing sucks.