If you ask us, purpose is the most effective tool in business. Purpose isn’t something you can touch but it’s the foundations for businesses who want to be a force for good. Here are a number of ways purpose can be communicated internally:
Eco-shaming, eco-guilt, green-shame, we’re guessing that you’ve heard of at least one of these phrases recently and you’ve probably got a pretty good idea of what it means. We look at why it doesn’t create long-term change.