Just look at sustainability pioneers, Patagonia, whose mission is “using business to inspire solutions to the environmental crisis”. This isn’t just a catchy sentence to put on their website and bring up at their annual general meeting, Patagonia uses this to lead the charge with all their actions. The global outdoor brand is taking tangible steps to reduce its environmental impact.
How? It’s a member of the Sustainable Apparel Coalitio, the founder co-founded 1% For The Planet of which they’re a leading member, it rejects fast fashion by offering a repair and re-use programme on its clothes, and last year the company even announced its to donate the $10 million it saved in recent tax cuts to environmental programs amongst many other things.
2018 was the year sustainability went supercharged, with many businesses taking action thanks to pressure from an increasingly sustainability-focussed audience. As images of plastic-pollution flooded our screens and as David Attenborough shamed the Nation, more and more people began taking this issue seriously.
So much so, that the 2018 Collins Dictionary word of the year was “single-use”. But it didn’t just stop there. 2018 was also dubbed the year of the “sustainable shopper” as eco-conscious consumers began challenging brands to consider their sustainability. For us, this is epic. Seeing consumers paving the way for future change has got us truly inspired!
So with 2018 making such fundamental waves in sustainability, let’s have 2019 dubbed as ‘the year we changed’. #Sustainability already has 2.5 million posts on Instagram and with campaigns to end fast fashion, ban single-use plastic and transform global food culture, we’re feeling optimistic.
There are also a host of massive summits this year, from the UN Climate Summit in September to the World Economic Forum where the biggest leaders in the world are driving relations and further realising that borders don’t matter when the earth in entirety is in threat. We even had the likes of Prince William interview David Attenborough to continually get the debate into the mainstream.
World Economic Forum in Switzerland with Prince William and Sir David Attenborough
So how can big-thinking businesses ensure they get their sustainability right?