Inspire

Is The New Green Claims Code The New GDPR?

1 month ago

If a business is found to be greenwashing they may face action from the CMA and Trading Standards and risk damaging brand reputation.

What is The Green Claims Code And What Does It Mean For Your Brand?

1 month ago

The Green Claims Code protects consumers, gives guidelines on communicating green credentials & allows the CMA to act on misleading claims.

Ways To Shake Up Your Recruitment Tactics To Improve Diversity

2 months ago

The majority of business success comes from understanding people, so having a diverse range of people leads to more relevant work and therefore better business.

How Should Brands Be Communicating in a Post-COP26 World

2 months ago

As brands continue to prioritise sustainability within their marketing communications, here’s our advice on how brands can communicate in a post COP26 world to ensure genuine cut through…

Five Brands Who Caught Our Attention On Black Friday 2021

2 months ago

Here’s a run down of a few of our favourite campaigns that ran on Black Friday this year.

Reframing sustainability as an opportunity, not a compromise

3 months ago

The challenge, as communicators, is to present the climate crisis as an opportunity, rather than a compromise, in order to inspire action.