Enviral and Blue Earth Summit’s values couldn’t be more aligned. Drawing inspiration from time spent in the great outdoors with the belief that business has the ability to deliver positive change for both people and planet. The Blue Earth Summit provides a platform for the future where thousands of people can come together to get inspired and gain insight from the diverse list of incredible speakers across the three-day programme.
We’ve been part of Blue Earth Summit since it started in 2020, and it’s been great furthering our partnership within our hometown of Bristol.
This year we curated our own panel on Driving immersive, impactful and inclusive campaigns. During the panel, we showed a screening of Do Gooders, a short behind-the-scenes film that follows our journey of delivering one of Greenpeace’s most influential campaigns, The Big Plastic Count.
Our Lead Strategist, Daniel Salzer, hosted a seminar on how brands can build consistent, credible and creative campaigns. Daniel spoke about how emotionally impactful communications can drive positive change. The audience saw good and bad examples of recent sustainability campaigns and had the chance to discuss why the ASA banned specific campaigns as a result of greenwashing. Daniel shared several takeaways that left the audience with the confidence to build creative campaigns that champion sustainability without misleading customers.
The future thinkers that left their mark
‘Business is our great hope’ was a key theme in many of the talks at this year’s summit. Across the three days, we heard so many interesting talks from the organisations and leaders who are paving the way.
2) Hugo Tagholm – Future of Big Business and Grassroots Organisations
Enviral’s Non-Exec Director and Executive Director of Oceana moderated a panel where he asked, ‘Can brands meaningfully work with grassroots groups and campaigning organisations?’ The panel included Bianca Pitt, Co-Founder of SHE Changes Climate, Carlos Casas, Co-Founder of ColourUp and Phil Young, Founder of The Outside Project. It was a great discussion, and the panellists concluded that businesses need to avoid using brand partnerships with non-profits as a marketing tool. ‘If the brand is doing the work, the marketing makes itself.’
4) Emmanuella Blake Morsi
We might be biased in including Emmanuella on our ‘Future Thinkers” list as she is part of the Enviral team. However, she undeniably warrants a spot on this list as an award-winning multi-disciplinary arts producer working predominantly on inclusion and innovation in the creative space.
Emmanuella spoke on our panel on the Futures Stage; during the panel, the guest speakers delved into the art of crafting impactful campaigns that drive social and environmental progression.
Delivering truly impactful campaigns requires you to consider not only the cast in front of the camera but also the crew working behind the lens and during creative development; this strengthens authenticity, quality of delivery, and poignancy – thus making campaigns resonate more effectively. “To attain global resilience, we need everyone on board, and the creative sector holds a significant responsibility in communicating the climate crisis. By excluding voices we’re also excluding innovation and impactful solutions.”
To do this, we must embody equitable systems and embrace intersectional environmentalism, putting diverse people at decision-making level.
“There’s not a lack of people, there’s a lack of opportunity given to diverse people – diverse networks also exist, and often if you can’t ‘see’ it, it may also mean your lived experience may not allow you to tap into these.”
“Recognise your limitations and embrace opportunities to make meaningful partnerships to address your gaps.”
Check out the video below to hear our takeaways from the summit.
Hey there, don’t be a stranger. We would love to stay in contact with you
If you want to get in contact with us, especially about how we can help you communicate your environmental campaigns in a truly authentic way, then reach out to us here.