The challenge, as communicators, is to present the climate crisis as an opportunity, rather than a compromise, in order to inspire action.
As people become more engaged in social activism, what can brands learn from protests and activists?
Being on the ground at COP26, it’s clear that lots of brands are taking social and environmental issues seriously enough to put them at the heart of their campaigns. In this blog we explain why COP26 is the perfect opportunity for brands to become agents of change.
What is it about climate comms that isn’t working? And how do we shift the narrative to ensure genuine, long-term change?
Greenwash. This marketing ploy does exactly what it says on the tin. Companies are painting themselves with a shade of eco-friendly green to trick consumers into thinking they’re more sustainable than they actually are. Sneaky hey? Here we explore some examples and help you spot it a mile off!
