For people who want to make the world a better place and do the right thing, it can be too easy at times to lose hope and question the reason if your actions are having an impact. It’s time to find creative ways to showcase and resonate with people.
This Earth Day is being cited as the most important day, in the most important year, of the most important decade… and we couldn’t agree more.
We’ve been selected as a finalist of The Drum Awards For Digital Advertising for Best Use Of Video. We couldn’t be more stoked to be nominated for our Stephen Fry Overconsumption campaign and are beyond happy that we get to share this with our clients, Good Energy.
When brands with an identifiable tone stand up for something relevant, people stop and listen. It cuts through the noise and helps to build up trust. Yet if your brand has no voice, this is a much harder sell.
Eco-shaming, eco-guilt, green-shame, we’re guessing that you’ve heard of at least one of these phrases recently and you’ve probably got a pretty good idea of what it means. We look at why it doesn’t create long-term change.
Despite the whirlwind of a year that we were all dealt, we’re recognising some of our defining moments and our plans for the future.