As an agency, we’re seeing an increase in businesses and organisations looking to put sustainability at the forefront of their brand, and we wanted to create a simple tool to help you check that the people and organisations you’re working with have similar ambitions. 

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So who remembers the ozone layer? This might feel like a blast from the past but to this day it’s hailed as a case study for one of the most effective environmental protection victories in recent history. 

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When brands with an identifiable tone stand up for something relevant, people stop and listen. It cuts through the noise and helps to build up trust. Yet if your brand has no voice, this is a much harder sell.

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We’re seeing a push-back from consumers who are calling out big business for putting the responsibility on them, rather than taking it on themselves, and with 71% of GHG emissions coming from just 100 companies, it’s no wonder. 

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Eco-shaming, eco-guilt, green-shame, we’re guessing that you’ve heard of at least one of these phrases recently and you’ve probably got a pretty good idea of what it means. We look at why it doesn’t create long-term change.

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