Although Greenwash is only something that has really come into the mainstream in recent years, it has been around for a while and brands have been abusing their power for a long time. Surprised? Us neither…
We’ve been selected as a finalist of The Drum Awards For Digital Advertising for Best Use Of Video. We couldn’t be more stoked to be nominated for our Stephen Fry Overconsumption campaign and are beyond happy that we get to share this with our clients, Good Energy.
Monday 8th March marks International Women’s Day 2021. The theme this year is #ChooseToChallenge and is something that we couldn’t get more behind. Being communicators it’s in our nature to pipe up and speak out when we have an opinion.
When brands with an identifiable tone stand up for something relevant, people stop and listen. It cuts through the noise and helps to build up trust. Yet if your brand has no voice, this is a much harder sell.