For years marketeers have pushed us to buy the shiny next new thing, and it’s this mindset that’s helped to accelerate the breakdown of our climate. Overconsumption sucks. And you know what, sometimes marketing sucks.
With a tightening of COVID restrictions, and the confirmation that fighting the pandemic is likely be the norm for at least the next six months, we’ve been thinking about what this mean for communicating the climate crisis and other issues.
Second hand, pre-loved, pre-owned, vintage, call it what you will, generally anything that you’re not buying brand new. For some time there has definitely been a bit of a stigma around this type of purchase. But are things slowly changing?
They say there’s no point crying over spilt milk, but try telling this to Oatly. Their recent controversial deal with Blackstone has led to them falling out of favour with many loyal fans. So what’s all the fuss about?
What if 2020 was the year we rebuilt the world’s systems? The time when we rebuilt our processes, rebuilt our infrastructures and even rebuilt even our own thinking. What if we used this year to champion ‘good’ and really begin to lay the foundations for the future that we all want and need.
While the UK looks to slowly ease lockdown restrictions to restart the economy, business is gradually being ramped back up. While the Government considers how the country will recover from the effects of COVID-19, a group of purpose-driven businesses are calling for the health of our planet to be put at the heart of all recovery business decisions.
If you ask us, purpose is the most effective tool in business. Purpose isn’t something you can touch but it’s the foundations for businesses who want to be a force for good. Here are a number of ways purpose can be communicated internally: