As an agency, we’re seeing an increase in businesses and organisations looking to put sustainability at the forefront of their brand, and we wanted to create a simple tool to help you check that the people and organisations you’re working with have similar ambitions.
Climate change. Two words which should fill us with urgency and emotion. But if these two words leave you feeling a little lacklustre, then believe us, you’re not alone. Climate change. Climate crisis. Climate emergency… with so many different ways to describe the threat to our planet, communicating this urgency is no easy feat.
From our social media feeds to our breaking news updates, every day we’re bombarded with the devastating effects of the climate crisis. Floods, fires, drought, biodiversity loss…these would be heavy at the best of times, let alone in the middle of a global pandemic.
With a tightening of COVID restrictions, and the confirmation that fighting the pandemic is likely be the norm for at least the next six months, we’ve been thinking about what this mean for communicating the climate crisis and other issues.
Second hand, pre-loved, pre-owned, vintage, call it what you will, generally anything that you’re not buying brand new. For some time there has definitely been a bit of a stigma around this type of purchase. But are things slowly changing?
They say there’s no point crying over spilt milk, but try telling this to Oatly. Their recent controversial deal with Blackstone has led to them falling out of favour with many loyal fans. So what’s all the fuss about?
What if 2020 was the year we rebuilt the world’s systems? The time when we rebuilt our processes, rebuilt our infrastructures and even rebuilt even our own thinking. What if we used this year to champion ‘good’ and really begin to lay the foundations for the future that we all want and need.