We’re taking a deep dive into the Enviral team to learn about their inspirations, motivations and their epic adventures.
This week, meet Ed…
Tell us about your background, how did your journey with Enviral begin/when did your journey with Enviral begin?
I ended up in marketing by complete accident if I am honest. I did International Politics at University, which prepared me well for a life as a communicator, but perhaps gave me too many options in terms of how to use that. Through a journey of trial and error, it became clear that I needed to work for a company that doesn’t accept the status quo, that puts purpose over profit every time and above all else is made up of people I genuinely want to hang out with five days a week. It took me a while to figure that one out but I am better off for it. I’ve been with Enviral since July 2019, received my first pair of strategy slippers (a company policy) and immediately felt at home.
Why is sustainability important to you?
Sustainability is a word that used to intimidate me. I guess that stemmed from a preachy experience of the word. It’s important to me now because it underpins how I feel about the world and my individual purpose. However, what I’ve learnt is that doesn’t mean I have to be this perfect embodiment of the word, and in actual fact, that is a totally unsustainable mindset.
Tell us more about your specialism and how you use it to support the business?
My specialism is in digital content. This requires an understanding of the creative process and the technical challenge of getting that out there to the world via your chosen online platforms. You could say I act as a middle man between the art department and the computer science department? Not sure if that is the right metaphor but essentially I make sure all parties are on the same page with what we are trying to achieve and that our approach is both genuinely creative and data-led.
Best moment with Enviral so far?
Probably mountain biking around Ashton Court on the team Christmas Party – it was a wild ride and we all nearly caught hyperthermia but the stoke was extremely high that day.
Work-wise, I’d definitely say working with the Met Office – in terms of impact, that felt pretty big! We’ve been working with them to create a video series to showcase their internal purpose and we’re absolutely stoked with the end result.
When you’re not at work where would you be and why?
Jiu jitsu mats, playing my guitar or hanging out with my wife if I had the choice. I never stop learning as a martial artist and as a husband.
Tell us about a brand you really admire and why/what are they doing?
Had the pleasure of catching up with the guys from Outdoor Provisions for a pint a few weeks back and love what they are doing. One to watch for sure. They make amazing-tasting energy bars in compostable wrappers – what’s not to love?
Tell us about your greatest adventure so far?
I rode my bike from Sheffield to Kaunas in Lithuania a few years back with a couple of school mates, which is just over 2000km. We had no idea what we were doing which only amplified the adventure. We slept in farmers fields, got chased by dogs, got caught in thunderstorms and dried our tents in Polish trucker motels … I could go on. It’s certainly an experience I’ll never forget.
What excites you most?
New music. Anything to do with Pigs Pigs Pigs Pigs Pigs Pigs Pigs at the moment turns me into a right fanboy. Their new album is 🔥
Best piece of advice you’ve ever been given?
The importance of process. When you have a vision for something it’s so easy to jump ahead and skip a couple of steps. Zero to hero is a very romantic narrative but the reality is that the consistent hard work in the middle of that is what makes things stick.
What do you hope to learn in the future?
I’m about to become a Dad so got quite a bit of learning to do on that front 😅, hopefully, that will only lead to being an overall better human being as well.