We’re taking a deep dive into the Enviral team to learn about their inspirations, motivations and their epic adventures.
We’re kicking off this series with Emma…
Tell us about your background, how did your journey with Enviral begin/when did your journey with Enviral begin?
My background is in PR, specifically within the festival, venue and events industries, yet I’ve always had a passion for sustainability. Seeing the intricacies of events, understanding how they work, and witnessing first hand the power they have to positively influence people was amazing. This is an area we’re really excited about at Enviral, and it’s something that we’re only just beginning to explore.
I came across Enviral whilst travelling around Europe in my Campervan and I knew this was the agency I wanted to work for. When I started there was only three of us, and it’s been truly awesome to see how we’ve grown in such a short space of time.
Why is sustainability important to you?
We live on such an amazing planet and it’s all too easy to take it for granted. For me, I love nature. Whether I’m climbing or surfing, I’m at my happiest when I’m outside. This also means that I’ve been seeing the effects that we’re having on our planet first hand, whether it’s plastic bags in the ocean or plastic in our forests. It’s hard to see these impacts and not be compelled to act.
In short, we live on a blooming amazing rock, and I feel a duty to help protect it.
Tell us more about your specialism and how you use it to support the business?
Being a small-ish agency we’re all used to wearing many hats – this means that every day brings something new – which I really love. My specialism is copywriting and PR. This means I can be found doing anything from writing scroll-stopping social media copy, writing tone of voice documents or sending out press releases for inclusion in the national press.
All of our clients at Enviral are purpose-driven, meaning they’ve all got amazing stories to tell. It really is great to be able to help them craft these stories and get them out to the world. We’re not a traditional agency, and certainly not a traditional PR agency. All our PR activity is integrated with our digital marketing output – from videos to podcasts, we’re always looking for more engaging ways to ensure our clients’ stories are heard.
Best moment with Enviral so far?
Literally there have been so many it’s hard to pick. I would say taking part in a community beach clean in Devon with a whole host of volunteers, and 30 dogs is certainly up there for me. But, I think the winner is a talk I recently gave with my colleague Ed at Reading University.
I don’t do public speaking, in fact, the actual thought of it is making my hands go clammy now. Yet, we spoke in front of 150 people in a lecture theatre on all things digital PR. Seeing the enthusiasm of the students and their willingness to learn blew me away. This was a huge milestone for me.
When you’re not at work where would you be and why?
Climbing. I can usually be found at my local climbing centre (big ups Flashpoint!) – this is one of my biggest passions. If you can’t find me here, I might be out running – this is a new passion of mine and I’ve actually been really surprised with how much I’m starting to like it. Running can actually be fun, who knew?!
I’m also a big fan of making things on my sewing machine – I’m halfway through making a pair of dungarees at the moment, and I’ve got a mega list of things to make once I’m done!
Tell us about a brand you really admire and why/what are they doing?
I’ve always been a big fan of 3rd Rock, they make sustainable climbing clothes and they’re truly committed to having as little negative impact on the planet as possible. Nature is our playground, and it’s so amazing to see brands like this taking steps to protect it.
In terms of copywriting, I’m totally obsessed with Innocent and Yorkshire Tea. Not only do they both have the most amazing social media content, but their tone and language is always so on point. It’s so impressive to see how they’re always on top of trends and moments, and their campaigns are always so well executed. Also, when it comes to crisis comms, Yorkshire Tea has got this nailed. Just look at their response to the Rishi Sunak Twitter storm. Epic.
Also, anyone who knows me knows I’m probably the biggest Yorkshire Tea drinker around ☕️
Tell us about your greatest adventure so far?
My greatest adventure so far was when my boyfriend and I left our jobs and life in Bristol and went travelling around Europe in our campervan for six months. This sounds super idyllic I know, but our tiny VW T4 was without any luxuries. Learning to live in a tiny box with nothing but a few essentials, and no real plan of where we were going next was truly amazing. In six months, we visited 11 countries, slept in 96 wild camping spots and travelled 9,000 miles. From climbing in Slovenia to hiking in Austria, this was certainly the biggest adventure of my life and it really taught me how little we actually need to be happy!
What excites you most?
I’m a massive copy nerd so when I see awesome copywriting it gets me super stoked. Seeing purpose-driven copy we’ve created for clients reacting on social media or seeing them published in magazines, gives me the feels for sure.
Best piece of advice you’ve ever been given?
If you’ve never made a mistake then you’ve never made anything.
What do you hope to learn in the future?
I’m a big believer that we can always be learning. Even as a writer I’m always looking for ways to enhance my skills whether this is through online courses or workshops. For me, continuing to learn about copywriting and what reacts with audiences is something which I find fascinating. I’m also currently learning all about PPC copy which is an area I’ve never worked in before. With the digital world evolving at such a rapid speed, I’m stoked that there’s always new things to learn and new writing techniques to perfect.