We’re taking a deep dive into the Enviral team to learn about their inspirations, motivations and their epic adventures.
This week, meet Miles…
Tell us about your background, how did your journey with Enviral begin/when did your journey with Enviral begin?
My background is in video production. Before Enviral, I worked on an ambulance TV show called ‘Inside The Ambulance’ for 3-4 series. I first met Joss through a mutual friend when I lived in London. Around two years ago we met in a coffee shop for a chat and a couple of brews. This is when Joss first mentioned the idea of Enviral to me, although he’d been working away on it for a while before then. There was something about it that just really clicked, Joss had the ideas and the ability to communicate them in a way that I was then able to turn them into something tangible and meaningful using my own skills.
I’ve also always considered myself to be eco-conscious, but as soon as you start learning more about sustainability and climate change you can’t help but engage with it …. so for me, this was right up my street!
As well as working at Enviral, I also help out with the Extinction Rebellion Dutch media team.
Why is sustainability important to you?
My view is that humanity’s current way of life is unsustainable and it will lead to a world of trouble for future generations if things don’t change. Going forward as we have done isn’t an option. Sustainability is the only plausible way forward.
Tell us more about your specialism and how you use it to support the business?
I shoot and produce video content for Enviral. At the beginning, Joss and I were a duo and video made up the majority of the content that was made. We’d shoot something, I’d put it together and then get input from Joss on what to change and go back and forward until we nailed it. We’ve come a long way since then!
What I really enjoy is being able to tell sincere stories. There is too much false waff in video production, I like to bring things down to earth and make the communication transparent. It’s especially important when for a lot of people, being on camera isn’t something they would usually do. I like to think that my off-camera people skills help to put people at ease so that what they can communicate on camera is authentic, without the worry of nerves. This is super important in helping them to communicate their story sincerely.
Best moment with Enviral so far?
So, we’ve been working on a new project recently, I can’t say anymore yet but there’s not long to wait. As part of this project we met Hugo Tagholm of Surfers Against Sewage. We got what we needed done and then headed to The Wave in Bristol for a surf which was epic. First time on an artificial wave for me, and this day was pretty special.
When you’re not at work where would you be and why?
Because the majority of the week I’m working on a screen, any downtime I get I spend away from the computer and getting creative. More recently, I’ve got into baking bread and bike building. Both pretty different but both require a certain level of commitment to learn and get good at, which is something I like. It can almost be a meditative state going through the processes of each, they can be annoying and long but the continued learning and the feeling of achievement at the end is totally worth it.
Tell us about a brand you really admire and why/what are they doing?
Fairfone is doing some really cool stuff. The company is born out of the issues around mass consumer electronics, their purpose-driven and disruptive and going to make waves I think. They create functional, modular phones that are built to last using ethically sourced components and they do great things to raise awareness around child mining. They use the hashtag #daretocare which is exactly what they do. They’re a pretty bold business. Check em out!
Tell us about your greatest adventure so far?
My greatest adventure has got to be packing up life in London to move to Amsterdam with my girlfriend two years ago. It’s been pretty epic in terms of character building. It’s a different culture to understand and a new language to learn and you have a completely different mindset moving to somewhere rather than just being abroad for stints of time working, which I’ve done in the past too. Settling into a new place and a new neighbourhood, it’s been a real experience for me and continues to be.
What excites you most?
There’s a real shift in people’s outlook towards sustainability happening at the moment and that’s exciting to see. People are taking notice and change is happening. There is much more awareness today than even when I started with Enviral just two year ago, and for me that validates my journey with sustainability. It gives me a whole other level of meaning to what I’m doing rather than just on a personal level.
Best piece of advice you’ve ever been given?
My dad’s default rationale is ‘cynical until proven wrong’, which always sticks with me. He’s ingrained this in to me, to question everything and to seek out the knowledge you need to form an opinion. I think that’s why I continually want to learn.
What do you hope to learn in the future?
I’d like to be able to feel like I’d mastered the art of storytelling, helping people to really communicate what they stand for and being able to use that for good. Going forward I’d love to be able to share my knowledge on sustainability/filmmaking so I’d like to work on my public speaking skills and methods of communication as well.
And it would be really cool to bake a sourdough loaf intuitively without having to measure anything, but perhaps that is a bit of an ask!