Let’s be honest, Millennials have had their fair share of bad rap, but this generation is truly paving the way for societal changes and striving for a better world.
So for the generation which quite literally has the entire world at their fingertips, how do you ensure they’re engaging positively with your brand? Well, if you believe your brand is missing out on the millennial market, we’ve outlined the reasons why you might be, and how to combat this, below.
You’re not giving-back
With Millennials more likely to get behind brands that they believe are giving back to the planet, this generation puts a much greater focus on purpose led companies over profit led ones. However, these must be genuine. Millennials can spot green-washing a mile off and once it’s been identified, it’ll spread across social media channels like wild-fire and you’ll have lost their trust.
This is a great opportunity for you to overhaul your brand’s purpose and the causes you believe in, and if you’re not already, then it’s a great time to start giving back.
You’re not investing in experience
If you want to reach the ‘unreachable’ then you have to think outside the box.
Tech-savvy millennials can often tune out of traditional methods of marketing by implementing things such as ad-blockers, because they’ve grown up being bombarded by adverts. So, if your ads are being ignored then you need to get creative in order to reach them in a way that they’ll actually connect with. One great way to do this is through experiences. The Harris Group study reported that 72% of millennials would rather choose an experience than a material item, so ensuring you’re sharing your brand through an experience they’ll enjoy can help you demand their attention.
If you’re looking for brands that have nailed this, you only have to look at Red Bull who do the majority of their marketing through events. Check out the Red Bull Stratos project for a concept that really blew the minds of the millennial market.