Creating content about the environment can seem futile, the small fish in a big pond mentality is a common occurrence when we are just trying to do the right thing.
In the world today, we’ve got racial injustices, a pandemic, crazy leaders and a climate crisis on our hands. That’s an absolute sh*tstorm of world problems that need to be ironed out. For people who want to make the world a better place and do the right thing it can be too easy at times to lose hope and question the reason if your actions are having an impact. It’s enough to knock the wind out of our sales but you’re going to struggle to change the world from your sofa. It’s time to find creative ways to showcase and resonate with people.
“I think the importance of doing activist work is precisely because it allows you to give back and to consider yourself not as a single individual who may have achieved whatever but to be a part of an ongoing historical movement.” – Angela Davis
The reality of activism is that it is a life choice, we dedicate ourselves to swimming against the tide, to a cause that we might not see the resolution of in our lifetime. With World Environment Day being just around the corner we thought it would be fitting to flip the low-spirited mentality on its head and inspire us to take a seat at the table and have our say.
Let’s start with a couple of questions that we ask ourselves on a regular basis:
- What do we care about?
- What’s the small difference we can make today?
Let’s be straight… It is hard. Doing the right thing is often tough. We have to dig deep, look for what we care about and share it with the world as we don’t know what the ripple effect will be. From small ripples come big waves and we know how powerful collective action can be.
Graphic design, poetry, film, speeches and a vast range of other outlets of expression we can use as our voices. We have a mission to find ours. Our voice gives us the ability to be heard. Creativity is what will get us through this. If this resonates with anyone, then we see it as a success.
So while we know there are ‘national days’ every week – Earth day, Environment Day, Kindness Day, World Turtle Day… we know that celebrating these days can seem futile. With so much noise online, with the rise of greenwash and with everyone fighting for attention, these national days can often be shrugged off as corporate marketing. But they are so much more than that.
These days remind us of the importance of our planet. They’re a time to stop and think, to focus on one single topic for one single day and give it the attention it needs. In our busy lives, we all need to be reminded from time to time just how important nature is.
While we know the Environment should be something we focus on everyday, it sadly isn’t. If this day causes just one person to stop in their tracks, consider their impact and switch tracks to a more thoughtful way of living, then in our eyes, it’s a success.